marketing · PR

Marketing the Movie ‘It’

October 23, 2017October 23, 2017 LauraLeave a comment

With a budget of 35,000,000, It has been able to splurge in production and marketing, securing worldwide headlines and attention. Following all the usual expectations of film marketing, the film’s success can be partially accounted to the marketing techniques and strategies used, as few of the movie’s fans have in fact read the book.… Continue reading Marketing the Movie ‘It’

Literature

The Sellout & Social Media’s Implications on Customer Power

April 3, 2017April 3, 2017 LauraLeave a comment

The last book I read was The Sellout by Paul Beatty. A contemporary Man Booker award winning novel addressing race and class issues in America through satire, it was a very enjoyable read. It follows the narrator’s efforts to put the town Dicken’s back on the map – where it had previously been removed out… Continue reading The Sellout & Social Media’s Implications on Customer Power