marketing · PR

Marketing the Movie ‘It’

  With a budget of 35,000,000, It has been able to splurge in production and marketing, securing worldwide headlines and attention. Following all the usual expectations of film marketing, the film’s success can be partially accounted to the marketing techniques and strategies used, as few of the movie’s fans have in fact read the book.… Continue reading Marketing the Movie ‘It’

marketing · PR

Marketing Campaigns – Pepsi vs Burger King

Somewhere, in Pepsi HQ, a marketing team are shifting around nervously wondering who to blame. They gave out white Kendall Jenner effortlessly conquering police brutality, the savour of non-white Americans, and the internet did not react how they imagined. The ad campaign has been swiftly withdrawn. ‘Imagined’ was a key error in their campaign. I… Continue reading Marketing Campaigns – Pepsi vs Burger King