marketing · PR

Marketing the Movie ‘It’

  With a budget of 35,000,000, It has been able to splurge in production and marketing, securing worldwide headlines and attention. Following all the usual expectations of film marketing, the film’s success can be partially accounted to the marketing techniques and strategies used, as few of the movie’s fans have in fact read the book.… Continue reading Marketing the Movie ‘It’

marketing · PR

Marketing Campaigns – Pepsi vs Burger King

Somewhere, in Pepsi HQ, a marketing team are shifting around nervously wondering who to blame. They gave out white Kendall Jenner effortlessly conquering police brutality, the savour of non-white Americans, and the internet did not react how they imagined. The ad campaign has been swiftly withdrawn. ‘Imagined’ was a key error in their campaign. I… Continue reading Marketing Campaigns – Pepsi vs Burger King

Literature

The Sellout & Social Media’s Implications on Customer Power

The last book I read was The Sellout by Paul Beatty. A contemporary Man Booker award winning novel addressing race and class issues in America through satire, it was a very enjoyable read. It follows the narrator’s efforts to put the town Dicken’s back on the map – where it had previously been removed out… Continue reading The Sellout & Social Media’s Implications on Customer Power

Literature · my life · Uncategorized

The Hanging Club & The British Quidditch Cup

Hey guys! Today’s blog post covers three things –The Hanging Club by Tony Parsons, book news, and The British Quidditch Cup! Having finished The Hanging Club I’m bummed to say it was a disappointment. The ending lacked a big twist and the pace was too slow with not enough action. This was unexpected, when I… Continue reading The Hanging Club & The British Quidditch Cup

Literature · my life · Uncategorized

What’s Top Of The Charts, YA Novels and Falling Literacy Rates

Okay, before I get to the stories that have caught my eye recently, first I have some very happy news – at least to me!! Fiction is back at the top of the UK bestsellers charts!! The last few months I’ve seen health books topping the charts, full of clean-eating advice. I’m not one for… Continue reading What’s Top Of The Charts, YA Novels and Falling Literacy Rates