The Publishing and Music Industry Partner Up

A couple of weeks ago, Bloomsbury and Spotify announced a content partnership together, which will involve Spotify offer selected titles from Bloomsbury’s 33 1/3 series to its audience. The 33 1/3 series is a collection of books about music, and each book focusses on one album which is discussed. The series currently has over 130… Continue reading The Publishing and Music Industry Partner Up

marketing · PR

Marketing the Movie ‘It’

  With a budget of 35,000,000, It has been able to splurge in production and marketing, securing worldwide headlines and attention. Following all the usual expectations of film marketing, the film’s success can be partially accounted to the marketing techniques and strategies used, as few of the movie’s fans have in fact read the book.… Continue reading Marketing the Movie ‘It’