marketing · PR

Marketing Campaigns – Pepsi vs Burger King

Somewhere, in Pepsi HQ, a marketing team are shifting around nervously wondering who to blame. They gave out white Kendall Jenner effortlessly conquering police brutality, the savour of non-white Americans, and the internet did not react how they imagined. The ad campaign has been swiftly withdrawn. ‘Imagined’ was a key error in their campaign. I… Continue reading Marketing Campaigns – Pepsi vs Burger King

Literature

The Sellout & Social Media’s Implications on Customer Power

The last book I read was The Sellout by Paul Beatty. A contemporary Man Booker award winning novel addressing race and class issues in America through satire, it was a very enjoyable read. It follows the narrator’s efforts to put the town Dicken’s back on the map – where it had previously been removed out… Continue reading The Sellout & Social Media’s Implications on Customer Power